Google Ads is at the top in the world when we talk about paid search marketing. There are billions of traffic on Google’s search and it is one of the biggest search engines in the world. People want their website to be seen in those search results and be discovered by the people searching on google and that is why they spend big money on Google Ads.
The reason why Google is best at showing ads on websites or search engine is because of the sheer amount of data they have. Google shows personalized ads and it’s services like retargeting and showing ads to people who are already interested had made Google Ads the best platform to use for paid marketing.
But as the market is growing and there are more competitors, the costs of Ads on Google AdWords are increasing. The cost per click can reach 50$ for niches like, insurance, mortgage and loans. There are many small businesses who want to advertise their website but not have the resources to compete with the people paying those big bucks to Google Ads, and they are looking for some alternatives.
There are some platforms on the internet which provides ads services and they are less expansive than Google Ads. Also, some of these platforms have many of the features that Google Ads offer to its users. Let’s take a look at some of the best Google Ads Alternatives in 2020.
- Bing Ads
Bing is one of the best alternatives to Google Ads. It is owned by Microsoft and it was created by merging different search engines of Microsoft in 2009. Now it has the 3rd largest search audience in the world which is 4.58% of the whole internet search traffic.
There are search and display ads that you can make and they will be shown to the search engine just like google. The main advantage of Bing ads is that the cost is less than google and there are not many restrictions on the ads. Like Google ads it also has a keyword tool which helps to plan your goals regarding your ad campaign.
- Facebook Ads
Facebook is the biggest social platform and has been for years. Facebook is making a lot of money by advertising on different features such as videos, page promotion, post boost, and also showing ads to feed.
Also, it is less expansive to place ads on Facebook than any other good ads platform as big as Facebook. You also have the total control of targeting and it has algorithms that make it effective for businesses.
- Amazon Ads
If you are selling physical goods then the best Google Ads alternative for you is Amazon Ads. Amazon is the biggest online market right now and has millions of users. Online shoppers love Amazon and especially with the rise of online shopping Amazon is reaching new heights.
You can add sponsored listing on amazon and also show display ads. There are other marketing options too as you can display video ads on Amazon. It is a great alternative to Google Shopping list ads.
On Amazon most user come with the intent of buying the product and they have already made up their mind. So, it is a good opportunity to show them your products by using Amazon PPC.
- Instagram Ads
Instagram is the fastest growing social networking website in the world right now. Influencers, celebrities, sports players and many other people attract million of people around the world to Instagram. Instagram was bought by Facebook in 2012 for 1 billion dollars.
The one thing that is unique to Instagram that the transition from posts to ads is unrecognizable. The ads can be shown in the feed, stories of people or on videos. Also, there are a lot of targeting features to choose from that make it easier to reach the people you want to visit your website. For lifestyle products advertising Instagram is the best one in 2020.